Teaching

Teaching Interests:

Indiana University

Have taught the following courses as an instructor:

SOAD-M445 - Consumer Insights in the Digital Age
- - Coverage: retail analytics; machine learning models for customer insight and retail strategies; data mining; algorithms and programming language (Python); data visualization and tools (Tableau); search engine optimization/marketing and tools (Semrush); generative AI
SOAD-M255/355 - Digital Merchandising
- - Coverage: overview of digital consumer behavior and business strategies; digital transformation; customer network; social media; digital advertising; intro to digital analytics; metrics; Key Performance Indicators (KPIs); site merchandising; search engine optimization/marketing
SOAD-M315 - Principles of Retail Merchandising
- - Coverage: intro-level overview of retail mathematics; sales analysis (net vs. gross sales, productivity, projecting and planning); profit and loss (COGS, margin, operating expenses); pricing (markups and markdowns)

University of Minnesota

Taught the following courses as a graduate instructor:

RM4216 - Retail Promotions
- - Coverage: integrated marketing communications; media strategy and analysis; social media and digital promotions; programmatic buying tools (DSPs, SSPs, and DMPs); target audience analysis tools (MRI, Simmons, Comscore, and Nielsen); media touchpoints; Key Performance Indicators (KPIs)
RM3124 - Consumers of Design
- - Coverage: consumer theories; consumer decision-making; consumer psychology (e.g., perception, learning and memory, the self, attitudes); social and cultural aspects of buying (e.g., group, situational effects, sex roles, subculture, social class, and lifestyle)

Assisted professors with the following courses as a teaching assistant:

RM2215 - Introduction to Retail Merchandising
- - Coverage: high-level overview of managing, planning, and executing within the retail business; multichannel retailing, consumer behavior, buying, inventory planning, financial planning, pricing, supply chain, store locations, store layout, and visual merchandising
RM1201 - Fashion, Ethics, & Consumption
- - Coverage: overview of the process of creating, merchandising, selling, and consuming apparel; various ethical positions reflected in manufacturer, retailer, and consumer decision-making

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